Faizah Chan
Director of SEO & Technical Strategy
About
Chicago Legal Systems Team
We are the studio behind Chicago’s sharpest law firm websites and search campaigns. Designers, SEOs, and intake strategists working in lockstep so your firm looks, ranks, and converts like the market leader.
120+
Sites relaunched
18
Practice areas templated
+63%
Avg. lift in qualified intake
25
Combined years in legal marketing
How we partner with firms
Every engagement is led by a strategist and backed by a multidisciplinary pod.
Strategy-intensive onboarding
We audit intake, Google Business Profile data, and local SERPs before touching a pixel so positioning and messaging hit immediately.
Design + engineering pods
Designers, copywriters, and developers sprint together—no handoffs that dilute the story. Each layout is mapped to search intent and conversion points.
SEO & authority engine
Entity builds, review ops, topical maps, and link plays tuned specifically for Chicago neighborhoods and multilingual audiences.
Intake optimization
Call tracking, AI triage, and CRM automations ensure the leads we drive are routed fast and logged with context.
Compliance-first mindset
ISBA advertising rules and ADA accessibility checks are baked into every deliverable—no costly rewrites after launch.
Transparent reporting
Weekly Loom updates, shared dashboards, and quarterly roadmaps tie every sprint to intake metrics the partners care about.
Our story
Born inside Chicago firms
Built for ambitious Chicago firms
We partner with plaintiffs, defense, and corporate boutiques that want to look and perform like category leaders—without building an internal marketing department from scratch.From firm insiders to studio founders
We started as in-house marketers for boutique injury and defense firms. After rebuilding intake systems and websites multiple times, we spun out to serve more practices across the city.
Systems, not one-off deliverables
Every package is a codified playbook: messaging frameworks, design libraries, SEO roadmaps, and intake SOPs that compound long after launch.
Obsessed with measurable intake
We only celebrate when signed cases go up. That’s why every project includes attribution, call monitoring, and iterative CRO testing.
Team
Leadership & Delivery Team
A compact multidisciplinary team focused on legal marketing and measurable intake growth.
Oggie Rakic
Founder & Growth Strategist
Asher Schmitt
Legal Content Strategist
Rhonda Piper
Conversion & UX Specialist
Nina Mercado
Local Search & Google Business Manager
Drake Garza
Analytics & Performance Manager
Let’s work together
Reach out however it’s easiest—our team replies within one business day.